Pear Blossum Farms Logo

I created this logo created using figure/ ground relationships and simplified shapes to stylize and abstract the pears. There is a good use of closure where the pears touch one another to create the illusion of the full pear, without showing all of the outline. I used a bold serif font for the word "Pear" which was rectilinear and compliments the curvilinear elements of the logo itself.